If the Asking Price Isn’t Compelling, It’s Not Selling

Some Highlights

Unfortunately, a lot of sellers today are setting their asking price too high. That’s leading to an uptick in price cuts.
Some of the most common reasons this is happening are that they’re not paying attention to current market conditions or they’re trying to leave room for negotiation.
The best way to avoid this mistake? Connect with an agent to make sure your house is priced to pull people in, not push them away.

Jason Richardson

Jason R. Richardson and the Richardson Lending Team at City First Mortgage are dedicated to closing your residential, construction or commercial financing loans. Jason is a second-generation mortgage banker. The Richardson family has been a pillar of the California lending community for over 40 years.

Jason specializes in digital marketing strategies and founded a digital marketing agency Richardson Digital Media™. Richardson Digital Media™ has quickly become a preferred marketing provider for real estate companies and nationwide mortgage lenders. Jason has won 9 President’s Circle of Excellence Awards for loan production over his career and was most recently honored as one of National Mortgage Professional Magazine’s 40 Under 40: The 40 Most Influential Mortgage Professionals and Most Connected+ Mortgage Professionals.

Some Highlights

Jason Richardson

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